1. Introduction
This Privacy Policy explains how Heritage Shield Roofing collects, uses, discloses, and protects personal information when you visit our website, contact us, request an estimate, schedule roofing services, communicate with our team, or otherwise interact with us. This Policy applies to information collected online and offline in connection with our roofing, inspection, repair, replacement, maintenance, emergency response, financing assistance, customer support, and related services.
For purposes of this Privacy Policy, “personal information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked with a particular individual or household. It may include, for example, your name, contact details, property address, service request details, photographs of your roof or property, communications with us, payment-related information, and website usage information.
By using our website or providing information to us, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with our practices, please do not provide personal information to us or use our website. If you have questions, you may contact us at hello@heritageshieldroofing.com or by mail at 184 Madison Ave, New York, NY 10016, US.
2. Personal Information We Collect
We collect personal information that you provide directly to us, information generated through your use of our website and services, and information we may receive from service providers, business partners, public records, referrals, or other lawful sources.
Information you provide to us may include your name, email address, phone number, mailing address, service address, preferred contact method, appointment availability, details about your roofing project, insurance claim information you choose to share, financing-related information submitted through third-party providers, photographs, videos, messages, reviews, survey responses, and any other information you include in forms, emails, phone calls, text messages, or other communications.
Property and service information may include roof type, estimated roof age, observed damage, inspection notes, measurements, satellite or aerial imagery used for estimating, project specifications, materials selected, warranty information, invoices, permits, and work history. Some of this information may relate to a household and may therefore be treated as personal information under applicable law.
Payment and transaction information may include billing address, invoice details, payment status, transaction records, and limited payment information. We do not intend to store full credit card numbers unless necessary and permitted; payment processing may be handled by third-party payment processors subject to their own privacy and security practices.
Website and device information may include IP address, browser type, device identifiers, operating system, pages viewed, referring and exit pages, approximate location derived from IP address, dates and times of visits, interactions with forms or advertisements, and similar analytics data. We may collect this information using cookies, pixels, tags, log files, and similar technologies.
3. How We Use Personal Information
We use personal information to operate our business, provide services, communicate with customers and prospects, improve our website, and comply with legal obligations. The specific purposes may include responding to inquiries, scheduling inspections or appointments, preparing estimates, evaluating roofing needs, performing repairs or installations, providing project updates, sending invoices, processing payments, administering warranties, maintaining customer records, and delivering customer support.
We may also use personal information to send service-related communications, confirmations, reminders, safety notices, warranty information, maintenance recommendations, and administrative messages. Where permitted by law, we may use contact information to send marketing communications about our services, seasonal offers, storm damage response, financing options, promotions, or other updates that may be relevant to you. You may opt out of marketing emails by following the instructions in the message or contacting us at hello@heritageshieldroofing.com. Even if you opt out of marketing communications, we may still send non-marketing messages related to your inquiries, projects, transactions, or legal rights.
We use website and analytics information to understand how visitors use our website, measure the performance of advertising campaigns, troubleshoot technical issues, detect fraud or misuse, maintain security, personalize content, and improve our services. We may aggregate or de-identify information so it no longer reasonably identifies you, and we may use such information for lawful business purposes.
4. Sources of Personal Information
We collect personal information from several categories of sources. We collect information directly from you when you complete a contact form, call us, email us, request an estimate, sign a contract, send project materials, provide feedback, or otherwise communicate with us. We also collect information automatically when you use our website, including through cookies and similar tracking technologies.
We may receive information from contractors, suppliers, manufacturers, warranty administrators, payment processors, financing partners, insurance professionals, lead generation services, marketing vendors, analytics providers, social media platforms, public databases, mapping and property data providers, referral sources, and other third parties. For example, we may use property measurement tools, aerial imagery services, or public property records to help prepare an estimate or evaluate project feasibility.
If you provide us personal information about another person, such as a co-owner, tenant, property manager, emergency contact, or insurance representative, you represent that you have the authority to provide that information and to allow us to use it as described in this Privacy Policy.
5. How We Disclose Personal Information
We may disclose personal information to service providers, contractors, and vendors that help us operate our business and provide services. These may include website hosting providers, customer relationship management systems, scheduling tools, email and text messaging platforms, payment processors, analytics providers, advertising partners, roofing material suppliers, subcontractors, delivery companies, permitting consultants, financing providers, warranty administrators, and professional advisors.
We may disclose information to business partners or third parties when reasonably necessary to provide services you request. For example, we may share project information with a materials supplier to order products, with a subcontractor to perform specialized work, with a manufacturer to register a warranty, with a financing provider at your request, or with an insurance-related contact if you ask us to coordinate with them.
We may disclose personal information when required or permitted by law, including to comply with subpoenas, court orders, legal processes, regulatory requests, building code or permitting requirements, and lawful requests by public authorities. We may also disclose information to protect our rights, privacy, safety, property, customers, employees, contractors, or the public; to prevent fraud or misuse; to enforce agreements; and to pursue available legal remedies.
If we are involved in a merger, acquisition, financing, reorganization, sale of assets, bankruptcy, or similar business transaction, personal information may be disclosed to or transferred as part of that transaction, subject to applicable law and appropriate protections.
6. Cookies, Analytics, and Online Advertising
Our website may use cookies, pixels, tags, software development kits, local storage, log files, and similar technologies to operate the website, remember preferences, analyze traffic, improve functionality, and support marketing. Cookies are small files placed on your browser or device that can store information about your visit.
We may use essential cookies to enable basic website functions, such as page navigation, security, form submission, and load balancing. We may use analytics cookies to understand how visitors find and use our website, including which pages are visited and how long visitors stay. We may use functional cookies to remember preferences and improve user experience. We may use advertising or targeting cookies to measure advertising effectiveness, show relevant ads, and understand interactions with marketing campaigns.
Third-party analytics and advertising providers may collect information about your online activities over time and across different websites or services. Depending on your location and applicable law, these activities may be considered targeted advertising, sharing, or a sale of personal information. You can usually adjust browser settings to block or delete cookies, but some website features may not function properly if cookies are disabled. You may also use platform-level opt-out tools offered by advertising networks, browsers, or device settings.
Our website may not respond to all “Do Not Track” signals because there is not a uniform industry standard for such signals. Where required by applicable law, we will honor legally recognized opt-out preference signals in the manner required.
7. Text Messages, Calls, and Email Communications
If you provide your phone number, we may call or text you regarding your inquiry, appointment, estimate, project, account, billing, or other service-related matters. Where permitted by law, we may also send promotional calls or texts if you have provided appropriate consent. Message and data rates may apply, and message frequency may vary. You may opt out of marketing text messages by replying with an opt-out keyword such as “STOP,” if supported, or by contacting us at hello@heritageshieldroofing.com.
We may communicate with you by email for service, administrative, and marketing purposes. You can unsubscribe from marketing emails using the instructions in the email. Please note that opt-out requests may not apply to transactional or service-related communications, such as appointment reminders, estimate follow-ups, project notices, invoices, warranty information, or safety-related messages.
We may record or monitor calls, voicemails, or other communications for quality assurance, training, recordkeeping, dispute resolution, security, and customer service purposes, where permitted by law. If call recording is used, we will comply with applicable consent requirements.
8. California and Other U.S. State Privacy Rights
Residents of California and certain other U.S. states may have specific privacy rights under laws such as the California Consumer Privacy Act, as amended by the California Privacy Rights Act, and similar state privacy laws. Depending on your state of residence and our legal obligations, you may have the right to request access to personal information we have collected about you, request correction of inaccurate personal information, request deletion of personal information, request a portable copy of certain information, opt out of certain sales or sharing of personal information, opt out of targeted advertising, limit the use or disclosure of sensitive personal information where applicable, and not be discriminated against for exercising privacy rights.
For California residents, the categories of personal information we may collect include identifiers, customer records information, commercial information, internet or other electronic network activity information, geolocation information at an approximate level, audio or electronic communications where you communicate with us, professional or employment-related information if you apply for a job or act as a business contact, inferences drawn from the above, and sensitive personal information if you choose to provide it or if it is necessary for permitted purposes. We collect these categories for the purposes described in this Privacy Policy and may disclose them to the categories of recipients described above.
We do not knowingly sell personal information in exchange for money. However, certain online advertising or analytics practices may be considered a “sale,” “sharing,” or use for “targeted advertising” under some state laws. If applicable, you may opt out by contacting us at hello@heritageshieldroofing.com and by using any cookie or preference tools made available on our website.
To exercise applicable state privacy rights, contact us at hello@heritageshieldroofing.com. We may need to verify your identity before fulfilling your request, such as by confirming information we already maintain. Authorized agents may submit requests where permitted by law, but we may require proof of authorization and verification of the consumer’s identity. We will respond within the timeframe required by applicable law.
9. Retention of Personal Information
We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including to provide services, manage customer relationships, complete projects, administer warranties, maintain business records, comply with legal and tax obligations, resolve disputes, enforce agreements, prevent fraud, and protect our rights.
Retention periods vary depending on the type of information and the context in which it was collected. For example, project records, contracts, invoices, warranty documentation, and communications may be kept for the period necessary to support customer service, warranty claims, accounting, insurance, permitting, and legal requirements. Website analytics information may be retained for shorter periods unless aggregated or de-identified. When personal information is no longer needed, we may delete, de-identify, aggregate, or securely retain it as required or permitted by law.
10. Security and Protection of Information
We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, and destruction. These safeguards may include access controls, vendor management, secure systems, employee training, and appropriate recordkeeping practices. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.
You are responsible for taking reasonable steps to protect information you send to us, including using secure networks, avoiding sending sensitive information through unsecured channels, and promptly notifying us if you believe your communications with us have been compromised. If we become aware of a security incident involving personal information, we will take steps to respond as required by applicable law.
11. Children’s Privacy
Our website and services are intended for adults, homeowners, property owners, property managers, and other individuals seeking roofing services. We do not knowingly collect personal information from children under 13 years of age. If you believe a child has provided personal information to us, please contact us at hello@heritageshieldroofing.com so that we can take appropriate steps to delete the information or handle it in accordance with applicable law.
We do not knowingly sell or share personal information of consumers under 16 years of age. If our practices change, we will comply with applicable parental or opt-in consent requirements.
12. Changes to This Privacy Policy and Contact Information
We may update this Privacy Policy from time to time to reflect changes in our practices, services, technologies, legal requirements, or business operations. The effective date of this Privacy Policy is 2026-05-22. When we make changes, we may post the updated Policy on our website and update the effective date. Your continued use of our website or services after an updated Policy is posted means you acknowledge the updated Policy.
If you have questions, concerns, requests, or complaints about this Privacy Policy or our privacy practices, please contact us at hello@heritageshieldroofing.com or by mail at 184 Madison Ave, New York, NY 10016, US. Please include sufficient information for us to understand and respond to your request. We will make reasonable efforts to address your inquiry in accordance with applicable U.S. privacy laws.